R. Lance Garcia

2013 Nike Commercial Kobe Bryant ‘You Showed Us’

Tue, 30 Apr 2013 23:16:01 +0900

2013 Nike Commercial Kobe Bryant ‘You Showed Us’

UX is Strategy; Not Design In trying to understand the...

Sun, 21 Apr 2013 23:43:52 +0900

UX is Strategy; Not Design

In trying to understand the challenges the UX community has had in clarifying what the “UX profession” is, it occurred to Peter that we’re thinking about this all wrong. Though UX finds its genesis in design disciplines, user experience is not a design activity. In order for user experience to deliver on its potential, we need to reframe it so that it contributes directly to strategy, and, in doing so, drives practices throughout the organization.

26 Time Management Hacks I Wish I Known at 20 Etienne Garbugli

Mon, 08 Apr 2013 09:59:00 +0900

26 Time Management Hacks I Wish I Known at 20

Etienne Garbugli

The Path of the Lightning Bolt

Thu, 14 Mar 2013 00:58:00 +0900

The Path of the Lightning Bolt

Poynter Eye Track Tablet Research SXSW

Wed, 13 Mar 2013 03:19:00 +0900

Poynter Eye Track Tablet Research SXSW

The Clip Show.

Fri, 08 Mar 2013 01:37:00 +0900

The Clip Show.

JWT’s 10 trends for 2013

Wed, 19 Dec 2012 01:01:30 +0900

JWT’s 10 trends for 2013

Lynx Excite Angel Ambush London Victoria

Wed, 19 Dec 2012 00:59:49 +0900

Lynx Excite Angel Ambush London Victoria

Live Augmented Reality for National Geographic Channel

Wed, 19 Dec 2012 00:56:51 +0900

Live Augmented Reality for National Geographic Channel

Lacoste One day, you’ll change your polo shirt with a...

Thu, 13 Dec 2012 01:25:28 +0900

Lacoste

One day, you’ll change your polo shirt with a swipe of your hand (or not)

University of California Identity

Fri, 07 Dec 2012 01:13:14 +0900

University of California Identity

Canada Shared by Canadians

Wed, 21 Nov 2012 20:16:38 +0900

Canada Shared by Canadians

PlayStation Vita: Metro station take-over

Sat, 18 Aug 2012 01:47:20 +0900

PlayStation Vita: Metro station take-over

Multiscreen Patterns Patterns to help understand and define...

Fri, 20 Jul 2012 21:34:00 +0900

Multiscreen Patterns

Patterns to help understand and define strategies for the multiscreen world.

260.dk

Sun, 22 Apr 2012 21:14:36 +0900

260.dk

“Cubs Win” MLB 12 The Show Full Length Commercial

Mon, 16 Apr 2012 07:05:44 +0900

“Cubs Win” MLB 12 The Show Full Length Commercial

A dramatic surprise on a quiet square To launch the high quality...

Sun, 15 Apr 2012 13:35:00 +0900

A dramatic surprise on a quiet square

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…

StubHub Commercial: I Love You, Ticket Oak

Fri, 06 Apr 2012 10:47:34 +0900

StubHub Commercial: I Love You, Ticket Oak

When execution gets cheaper, so should planning

Wed, 04 Apr 2012 23:24:42 +0900

When execution gets cheaper, so should planning

If you’re going to build a $10 million skyscraper, by all means, plan and prototype and discuss and plan some more.

On the other hand, if the cost of finding out is a phone call, make the call. No need to spend a lot of time planning how to call or when to call or which phone to use when execution is fast and cheap.

The digital revolution has, as in so many other areas, flipped the equation here. The cost of building digital items is plummeting, but our habit is to plan anyway (because failure bothers us, and we focus on the feeling of failure, not the cost).

The goal should be to have the minimum number of meetings and scenarios and documentation necessary to maximize the value of execution. As it gets faster and easier to actually build the thing, go ahead and make sure the planning (or lack of it) keeps pace.

http://sethgodin.typepad.com/seths_blog/2012/04/when-execution-gets-cheaper-so-should-planning.html

Tracy Morgan: 140-characters at a time

Wed, 04 Apr 2012 23:14:30 +0900

Tracy Morgan: 140-characters at a time