Audi night vision assistant Halloween Commercial - Trick? Or Treat?

This past Halloween, when AKQA created an online ad for Audi to be shown in rich media and social channels, Scott Keogh, chief marketing officer for the car brand, liked it so much he wanted it on TV as well. So he placed it into airtime the brand had bought on ABC’s Desperate Housewives—a media buy that would normally involve an ad created by Audi’s lead TV agency, Venables Bell & Partners.

Shot from a camera plugged into the car’s dashboard, “Trick or Treat ” touts the ability of the Audi A6’s “thermal imaging night