A collection of findings on creative and inspiring schtuff. And the occasional dog that types.
R. Lance Garcia“Cubs Win” MLB 12 The Show Full Length Commercial
A dramatic surprise on a quiet square
To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…
StubHub Commercial: I Love You, Ticket Oak
When execution gets cheaper, so should planning
When execution gets cheaper, so should planning
If you’re going to build a $10 million skyscraper, by all means, plan and prototype and discuss and plan some more.
On the other hand, if the cost of finding out is a phone call, make the call. No need to spend a lot of time planning how to call or when to call or which phone to use when execution is fast and cheap.
The digital revolution has, as in so many other areas, flipped the equation here. The cost of building digital items is plummeting, but our habit is to plan anyway (because failure bothers us, and we focus on the feeling of failure, not the cost).
The goal should be to have the minimum number of meetings and scenarios and documentation necessary to maximize the value of execution. As it gets faster and easier to actually build the thing, go ahead and make sure the planning (or lack of it) keeps pace.
http://sethgodin.typepad.com/seths_blog/2012/04/when-execution-gets-cheaper-so-should-planning.html
Tracy Morgan: 140-characters at a time
The Shotgun Alley-oop.
CURRENT TV’S dynamic logo, designed by Wolff Olins.
Chuck Jones shows how to draw Bugs Bunny
From a good FastCo. article entitled: ‘Shattering the glass ceiling: Leadership lessons for successful women’ [Link]
DollarShaveClub.com - Our Blades Are F***ing Great
The NFL’s Take on Convergence
Reseau Ferré De France: Tomorrow on Track Today
By Delphine Hirasuna
What Nobody Tells Beginners
By Ira Glass
